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Springtime Cleanse. Seeing Through A New Lens
Project type
Creative Direction, Art Direction
Date
May 23 2025
Springtime Cleanse: Seeing Through a New Lens
This conceptual shoot explored the quiet beauty of growth, release, and self-reinvention. Springtime Cleanse symbolizes shedding old layers — emotionally, mentally, and spiritually — to make space for a softer, more authentic version of self.
Pastel tones were used throughout the styling and color palette to reflect the gentle, unfolding nature of transformation. To visually represent the theme of perspective shift, I incorporated fisheye lenses — a literal and symbolic way to depict seeing yourself and the world through a new lens. These shots were intentionally more fun and whimsical, embracing the playful, imaginative side of me that continues to exist even through change.
This project is about honoring growth without shame — and finding beauty in the in-between moments of becoming. It’s a visual reminder that transformation is not just necessary, but magical.



















